However, before you can begin the backlink process you must prepare your pages for those links.
Step 1- Preparing your web pages for back links in 7 days.
Day
1:
For today's action plan, you will be researching and finding the best
keywords
for use with each of your newly created, and or existing
web site pages
for the beginning of your backlink strategy.
For example, if you have 10 pages that make up your entire web site that you
want to advertise, you will need to carefully examine what the main topic is
on
each of those 10 pages and find keywords that relate to that specific topic.
Backlinks and
Anchor Text is
Heavy Business.
Now, say that you have a page within your web site that pertains strictly
to
the "lemon laws". Then you would search for
popular keywords for the lemon law. So on and so forth. Follow this plan
for every single page of your web site to make them more search engine
friendly. Make a full list of each of your
web site's related keywords and save it
as a plain text file for easier inclusion of these keywords into your
site pages tomorrow. Here is a great tool for
keyword research.
Day 2:
Begin today by optimizing your web pages for the
search engines. Today, your main focus will be
adding all those juicy keywords into the content of your web pages. This
can be a tedious task. You must restructure your article text to
accommodate your keywords but still maintaining the flow of information.
You want your content easily read by your site visitors. Once you have
altered your site content to fit your new keywords it's time to start
appending your Meta Tags to match. Contact us
if you need help editing your page content for maximum keyword ratio
and density as well as your Meta Tag
optimization.
This is what your meta tags will look like. You need to edit your Title Tag, Content Tag and Keyword Tag appropriately for maximum SEO Results.
<title>Your Page Title Here, needs to be about 1 sentence long or apprx 80 characters.</title>
<META name=”description” content=”Your Site Description Can Go Here, Or Your Chosen Tag Line For Your Web Site Or Page. This needs to be about 2 sentence long or apprx 160 characters.”>
<META name=”keywords”
content=”this,is,where,you,would,put,your,list,of,keywords,apprx,12”>
Day 3:
The action plan for today will be to upload all your newly formatted,
search
engine friendly pages to your website.
To do this, you will most definitely need an FTP uploading utility. I highly
recommend FTP995.
It's free and super easy to use.
If you don't want to mess with this, don't worry, we can
help. Just Contact
Us.
Day 4:
Today, you will be finding all the best web sites that correlate well with your
own and submitting a “link back” request to them. To do this, you will need to
send off email requests for a link exchange with the web sites you would want
to include a link to their web site from yours.
You could do this by using these site links as an “Additional Resources”
section, or a “Sites Of Interest” link section. To automate the entire process
of
link exchange, I’d recommend using a service like
Link Metro to
save yourself
headache and time.
Its important to remember that using link farms (a site that
guarantees hundreds and thousands of links back to your site) is wrong,
unethical and bad for your site. You want
organic SEO links,
sites that you contact and you both exchanged links. Adding only a few a
day will help very much.
Day
5:
On today's menu, you will be processing all those positive responses you
received back from other web masters and creating the links off to their sites
from your own. You can create a separate section for those
additional site links as either a “Resource” or “Sites of Interest” within your
main page.
The reason you should do this in this manner is because search engines
automatically “spider” or search for web sites to add to their database index.
The sites that have more links going to and from it receive a
higher ranking.
This makes much more sense than spending hours trying to submit your site
manually to these indexes and waiting for the search engine to go off and
spider your page to see what's there.
However, its BETTER to have one way links all pointing to
your site then two way links. If you need help with this don't hesitate
to contact us.
Day 6:
Today's action plan involves searching out
site link directory systems
like (This
Site) and
submitting your site URL links to each of your site's pages within them.
Day 7: For the final day of this week, you should
begin submitting your site pages to the
site link directories you
searched out yesterday.
That ends the overview for prepping your site for backlinks. Now lets talk some real strategy.
Strategy 1
At this point I am going to assume you know what your
target market is. Now for the first Backlink Strategy you are going to go find communities that do
what you do. For example, if you are a graphics designer, you are going
to go find every graphics design FORUM
and Community website that you can and sign up an
account. Once you have an account setup you can now start participating
in the different categories/topics within the forums. There is some
immediate advantages to this.
First, you can create a custom HTML signature within your account. Within this signature you can provide a "very brief one liner tag line" about your company with a back link. Don't put something salesy, just keep it simple, for example: Professional Graphic Design Services" and then you can include a forum backlink to your website. Every time you post something new, or respond to someone else's post, thousands of members are going to see your unique signature and potentially click to your site.
An additional benefit to this is that those forum topics are indexed within the search engines. Your responses or new posts will provide almost overnight backlinks to your site. Well when you are posting on a high ranking site, you just got some Organic SEO Ranking Power linking back to you.
Strategy 2
Now
its time to search out some blogs talking about your industry. This is a
prime example and opportunity to get
blogging backlinks.
Most blogs allow for backlinks to your
website from your blog post
response. Remember, do not make sales pitches in your responses. Talk
about industry news, respond to posts and leave your name and website
address. If you are creative you will figure out how to respond in such
a way that you are not selling what you do but you are able to drive
people to your website through the posts. That is additional benefit on
top of the backlinks.
As I said, this is just a couple of the tricks you can use to get immediate backlinks. Backlinks are very important to an overall SEO Strategy because backlinks are what raise your page rank. Having High Quality Websites Linking back to your site tells the search engines that your site can be trusted because those sites trust you enough to link to you. THIS IS A MUST for sound SEO Practices.
Day 8 Lesson - The Power of Video - OMG this is freaking awesome
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